PARTICLES
Project Focus:
Brand identity
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Graphic Design
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Art Direction
Particles B.V.
Nishant Bhola + Chirag Bhasin
Netherlands
Art Direction Visual Strategy Brand Identity Graphic Design
We are all part of a whole, called by us the 'Universe'. Particles creates intriguing and innovative dance performances that expresses what is verbally inexpressible. They stimulate you to think and reflect, to share your ideas and feelings with people from whatever background or culture, and thus change the world.
Background
I was approached to take up this project with the key visual already in development by Caren Van Herwaarden. Together with their creative director I was able to freely attempt at giving Particles their brand identity.
Approach
As most people who are new to the medium of contemporary dance, I was only aware of the aspect of movement. But the brand philosophy of Particles helped me add a layer of breathability and space to my methods. In addition to the standard deliverables like the logo, brand typeface, and branded stationery I created Poster and ticket designs for their future performances.
PARTICLES
Brand identity
Space between space
The philosophy of Nishant Bhola's Universe, is what I applied to the logo itself. I mixed Neil Bohr's representation of the atom and minimalism.
Colour scheme
The colour scheme comes from the key visual created by Caren. A mix of warm nudes and greys that compliment the company's performances.
